keywords integral to your business to facili-
tate searches for your Pinterest account.
Your business-related boards might
include compelling images tied to your prod-
ucts or services; photos or even video testi-
monials of happy customers; a logo or
coupons; pictures of employees, company
events and awards; and “infographics” about
corporate values and key statistics. Perhaps
you could invite your Pinterest followers to
create their own interactive boards where
they can discuss experiences with your firm.
“When I started, I pinned everything into
the ‘Interiors I Love’ board,” reports interior
decorator Semerjian. “Now I’m organizing
better and have separate boards—for instance,
for specific rooms and spaces, repurposing
ideas, food ideas and video reports I’ve done
for television.”
Small firms might revise their business
pinboards based on which ones draw the
most or fewest likes, repins, followers and
comments, all of which could offer insights
into customer preferences and ways to
improve your company.
Pin sins
Pinterest no-nos include pinning junky,
boring pictures and not posting enough
of your own graphics, says Nelson of Anduro
Marketing. Also, regularly groom your account, subtracting and adding photos.
Furthermore, steer clear of offensive or
controversial images, says Manailescu. She
and many others are especially careful about which images they post
because of a predominant Pinterest
concern: copyright violations.
Adds McCaffery, “If you’re using
other people’s stuff, you want to make
sure to credit the original source.”
SHUTTERSTOCK
Practice and experiment
It may take a while to learn how
Pinterest best suits you and your
company. Fortunately, Pinterest is
flexible—and forgiving—enough to
let you experiment.
“I am absolutely convinced Pinterest is here to stay,” says Sansevieri.
“But I think you’ll see it morph in
different ways that haven’t been conceived of yet.” C
Harvey Meyer is a freelancer from
St. Louis Park, Minnesota.
