By Gail Johnson
IF YOU WERE to look in the cupboard
underneath your kitchen sink or in your hallway storage closet, chances are you’d find
more than a dozen bottles of liquids, sprays
and powders to clean everything from your
counters to your carpets.
There’s also a good chance that some, if
not all, of those household cleaning products
contain an array of toxic chemicals. They may
even carry hazard symbols, along with words
like “poison,” “corrosive” or “irritant.”
More than 25 years ago, Pink Solution
was developed as a way to get things sparkling
clean without affecting the health of the envi-
ronment or humans.
“The founders wanted to find a better
way of doing things,” says Dave Udow, who
bought the company from the original own-
ers nearly two years ago. “They went to an
organization called BC Research, looking for
a highly concentrated, environmentally
friendly cleaning product, and came up with
a formulation that works really, really well
and is also eco-friendly. That was fairly for-
ward thinking at the time.”
A quarter century later, Pink Solution
remains a leader in green cleaning. Made in
North Vancouver, the natural product is safe
to work with and safe to use on all surfaces
and around kids and pets.
It also frees up a lot of shelf space.
“Pink Solution is all I need to clean pretty
much everything in my house: the toilet,
sinks, all surfaces, countertops, kitchen cabi-
nets, windows, mirrors, glass. It’s great as a
surface cleaner,” Udow says. “It also works
great as a laundry detergent.”
After stepping back from his day-to-day
role as CEO of Ziptrek Ecotours in Whistler,
British Columbia, which he founded in 2000,
Udow was looking for a new business ven-
ture that would allow him to leverage his per-
sonal values around taking responsibility for
“Pink Solution immediately caught my
attention because it had an inherently sustainable model and a proven track record,”
To illustrate just how potent the cleaner
is, every morning, he or his staff prepare for
in-person demonstrations by taking a frying
pan, heating it with a blow torch and putting
gravy on it until the thick sauce is burnt on
and black. A little Pink Solution gets rid of the
mess in an instant. “It’s an absolute wow fac-
tor,” he says.
The product can be described in terms of
what Udow calls “the 3 E’s”: It’s effective, environmentally friendly and economical.
“There are no harmful chemicals,” he tells
The Connection. “You’re not in jeopardy of
destroying the planet by virtue of using this.
It’s a great alternative for people with allergies
or sensitive skin. You’re not inhaling dangerous fumes.
“Before you go to the store to buy a new
cleaning product, ask yourself if Pink Solution
can do it,” he adds. “It probably can. You don’t
need to add a 20th bottle under your sink. It
does really well on things inside the house,
but it also does really well on things outside
the house. We have passionate customers who
use it to clean things like boats and RVs.”
Pink Solution is part of Costco’s Special
Events program, and is sold in every ware-
house across the country up to three times a
year. There are three products to choose from:
Pink Solution Clean is the original all-pur-
pose cleaner. Pink Solution Scrub (formerly
Mother’s Choice) uses the same original for-
mula but contains pumice as an abrasive for
use on any hard surface, such as a barbecue,
stovetop, tire rims and more. The Pink
Solution Laundry Bar is a “life-changing
stain-removal product,” says Udow. It looks
like a bar of soap but conquers things like
blood, wine, tea or ring around the collar. You
wet the fabric and rub the bar on both sides,
then throw the item in the washing machine,
and voila: “The stain evaporates,” he says.
“People absolutely love it.” C
Gail Johnson is an award-winning journalist
based in Vancouver.
Canadian company has the solution
for all your cleaning problems
Company: Pink Solution
Owner and president: Dave Udow
Number of employees: 20
Earthcare Sales and Marketing Ltd.
1483 Barrow St.
North Vancouver, BC V7J 1B6
Phone number: 1-800-565-9972
Products at Costco:
Pink Solution Clean, Pink Solution Scrub
(formerly Mother’s Choice), Pink Solution
Laundry Bar are available through
Costco’s Special Events program.
Comment about Costco:
“Costco is such a professionally and
well-run organization it blows my mind.”