WITH THE RAPID rate of technological
changes in the automotive industry, getting a new car is the next best thing to
having a personal driver or a co-pilot.
To get a better feel for the technology
that’s available to consumers, The Connection spoke with Mike Ellis, SUV marketing communications manager for Ford
Motor Company of Canada Ltd.
The Costco Connection:
What are some of the new
technologies available in
Mike Ellis: We’re introducing a
lot of exciting features for added
safety and confidence while driving. For example, Ford Co-Pilot;;;
will offer the most advanced suite of standard driver-assist technologies to roll out
across Ford’s new passenger cars, SUVs
and trucks up to the F-;;;, beginning with
the new ;;;; Ford Edge and Edge ST
Ford Co-Pilot;;; will help customers
drive more safely and confidently amid
rising congestion and distractions by
including automatic emergency braking
with pedestrian detection, a blind-spot
information system (BLIS), a lane-keeping system, a rear backup camera and auto
Adaptive cruise control isn’t conventional cruise control. When its radar sensor
detects traffic slowing ahead, your vehicle
also slows down. After traffic has cleared,
your vehicle resumes the preset speed.
This system lets the driver set distance,
speed and the time gap between vehicles.
Another feature, for ward collision warning
with brake support, can alert you if it
senses a potential collision with the car in
front of you. A heads-up display will flash
on the windshield.
CC: What else should those in the market
for a new car know about some of Ford’s
ME: Sometimes it’s hard to see objects
around or behind your vehicle, and
other times distractions can be
costly. So, Ford is introducing
several technologies to assist in
those situations. They include
reverse brake assist with automatic emergency braking to
help prevent drivers from hitting
an object while backing up. Additionally, standard automatic emergency
braking can help drivers avoid collisions
with other vehicles or pedestrians who
might accidentally cross in front of the
BLIS uses radar to identify a vehicle
entering the blind spot and alerts the driver
with an indicator light in the side-view mirror. A cross-traffic alert can warn drivers of
traffic when they are slowly backing out of
a parking spot or driveway.
And, the lane-keeping system has
three functions. First, it can notify drivers
through steering wheel vibration that they
need to correct course when the system
detects the vehicle drifting close to lane
markings. The second function is steering
torque to steer back toward the centre of
the lane. Third, a driver alert system,
which continuously monitors driving patterns, provides visual and audio warnings
when the system estimates the driver’s vigilance level to be less than that of an attentive driver.
CC: Is there anything else you’d like
Costco members to know?
ME: Ford is set to invest ;;;; million over
TRAVELLING IS supposed to provide a
fun and relaxing getaway with family and
friends. Vacation is the time to leave your
worries behind while you’re off having fun.
One way to make that happen is by purchasing travel insurance.
Nobody expects anything unfortunate
to happen to them while travelling. However, if something unexpected does occur,
would you be able to afford emergency
medical costs, last-minute travel costs
back home or other medical-related
Many Canadians think their government health insurance plan covers emergency medical bills when travelling outside their province or territory or out of
the country. That’s not always true.
If you’re undecided about whether
to buy travel insurance, consider this:
• A 2015 report by the Travel Health
Insurance Association found that 23 per
cent of Canadian travellers sought medi-
cal attention at some point during their
• A report by the International
Federation of Health Plans found that in
2015 the average hospital stay in the U.S.
cost over $5,000 per day.
• Your government health insurance
plan may cover only a fraction of the emergency medical costs; therefore, you may
incur thousands of dollars in expenses.
Take advantage of the low-cost travel
insurance exclusively designed for
Costco members by visiting manulife.
com/costco or calling 1-866-707-4922.
For more information about the Costco
Vehicle Program, visit Costco.ca and
search “my vehicle.”
On the road
with new technology
the next five years to continue developing
new driver-assist and safety technologies.
The key areas of focus will be simplifying
the technologies so they work as people
expect, especially as driving controls
become more automated.
Now is a great time to buy a new car.
From July ; to August ;;, ;;;;, the Costco
Vehicle Program is offering eligible Costco
members a ;;,;;; discount on most ;;;;
Ford vehicles. C
Conditions, limitations and exclusions apply.
See policy for details. Underwritten by The
Manufacturers Life Insurance Company and
First North American Insurance Company,
a wholly owned subsidiary of Manulife.
Manulife, P.O. Box 670, Stn Waterloo, Waterloo,
ON N2J 4B8