From left to right: brothers
Mayer and Joseph, and
their father Sam Sasson.
opened in Canada 30 years ago, Delon provides Costco with cotton rounds and Kirkland
Signature shampoo and conditioner. Sasson
credits the successful and lengthy relationship
to aligned business models that focus on
quality before price. “Costco also sells affordable luxury, like we do,” he adds.
With a production capacity of 800 tons a
day, Delon manufactures organic and nonorganic lines of hair-, body-, baby-, nail- and
lip-care products in addition to lifestyle products such as air mist. With three manufacturing facilities in Montreal, Delon also produces
pharmaceutical products such as analgesics
and antiseptics. To help create and formulate
products, Delon employs such experts as Dr.
Alfred Balbul, president of the Canadian
RAYMOND DUROCHER understands the
importance of good luggage. As the president
of Holiday Group, Canada’s leading importer
of suitcases and baggage, since 2006, Durocher
travels the world to bring his customers the
best products at affordable prices.
“The world is getting smaller and smaller,”
he says. “Everybody travels either for business
And dependable luggage is what all trav-
ellers need. As the airline industry changes its
baggage weight restrictions, Holiday Group’s
ongoing challenge is how to provide custom-
ers with products that are lighter but just as
durable. A decade ago, an average 74-centi-
metre (30-inch) suitcase weighed 9 kilograms
( 20 pounds). Today it weighs as little as 3. 5
kilograms ( 8 pounds), Durocher says. “Every
year we have to find new components to
make luggage lighter.”
Founded in Quebec in 1952 by David
Sanders, Holiday Group started as a family-
owned luggage manufacturer. “The luggage
was very heavy compared to what it is today,”
Durocher says. “Essentially they were wooden
boxes covered with vinyl.”
By 1972, the company had 400 employees
making luggage in a factory just outside
Montreal. But within a few years, they recog-
nized that importing was the industry’s
future. They halted production and started
bringing in products from Japan, Korea and
Knowing they needed to distribute
reputable brand names in order to grow
Holiday Group, Sanders and his family got
the licence to sell the American Tourister
brand in Canada. When Costco opened its
first Canadian warehouse in 1985, they saw
another growth opportunity. Costco started
selling the company’s luggage line within that
“The amount of luggage they were selling
was incredible,” Durocher says.
To keep up with the demand, Holiday
Group, which now distributes luggage globally with its sister company Travelpro, had to
rent another warehouse. Thirty years later, the
company’s relationship with Costco is stronger than ever. Today, Holiday Group sells
Roots backpacks and lunch bags at Costco, as
well as Swiss Gear computer backpacks and
wallets and Sher-Wood hockey bags.
“Costco is one of our major customers,”
Durocher says. “They’ve made us a better
Holiday Group Inc.
Headquarters: Saint-Léonard, Quebec
Products at Costco and Costco.ca:
Swiss Gear and Roots luggage and bags, Swiss
Gear wallets and Sher-wood hockey bags
FEATURED ON THE COVER
Nearly 25 years after Mayer Sasson
launched his business in the 1940s, his son,
Sam Sasson, moved the firm to Canada
because he believed there was more opportunity—and because he liked to ski. Sam’s three
children joined the company in the 1980s.
Delon was purchased and fused with the
Sasson Group in 1991.
The loyalty and longevity of Delon’s 275
employees exists thanks to the trust this
family-run business engenders in its staff. The
company believes in investing in its employ-
ees, which means they’re treated like valued
workers. “If the job is made redundant, you
train them into another job,” explains Sasson.
“It’s about people. When you’re good with
your people, they’re good with you.”
““The loyalty and longevity of Delon’s 275 employees exists thanks to the trust this family-run business engenders in its staff.