By Sherrie Newman
PARENTS ARE SELECTIVE about what their kids
wear to bed. (Children can be pretty selective too.)
Costco’s apparel buyers often heard from Costco
members that they wanted children’s sleepwear
made with chemical-free organic cotton,
instead of polyester or
The buyers took those
requests to heart,
researched a variety of
alternatives and found
that the organic cotton
pyjamas sold at retail
stores were very pricey.
The conclusion: A perfect opportunity to
create an exclusive
product, which must
show great value on an
item that has high
price markups in retail.
“Since our private-brand Kirkland Signature products are of the highest quality, I knew we could offer our members
chemical-free, 100 per cent organic cotton sleepwear
at a great savings,” explains Dorothy Weissman,
Costco’s global brand manager for Kirkland
Signature apparel, who worked on creating this
comfy line of sleepwear.
Designed by experts
Dorothy was equally enthusiastic about developing something that would exceed the expectations of
“We knew that the supplier would be the key to
quality in design and manufacturing, so we chose a
well-respected global company with more than 30
years’ experience in designing and manufacturing
children’s apparel and sleepwear,” she says.
Working closely with the supplier to determine
the exact specifications of the garments, and
then with the supplier’s apparel team, con-
sisting of more than 20 in-house design-
ers, they created a two-piece pyjama set in
an array of fun prints, colours and styles
While a key consideration in the
production of children’s clothing is
designing prints that please kids, par-
ents want the garments to be sturdy
and safe in terms of flame-resistance.
Performance is also essential; the
clothing must be exceptionally
hardy to endure the rigours of con-
stant use and repeated washing.
Because it’s critical for the fabric to
survive a lot of wear and tear, Kirkland
Signature sleepwear is made with the
highest-quality organic cotton yarn.
Also, the supplier conducts internal test-
ing and then submits garments to third-party
laboratories for further testing and official approval.
Costco’s internal quality-assurance team follows its
own stringent apparel compliance program, using
several third-party laboratories around the world
to test garments.
“Costco is adamant about ensuring that all
regulatory requirements are met or exceeded in
the design and manufacturing of Kirkland
Signature children’s sleepwear,” says Anna
Forbush, a children’s apparel buyer for Costco.
What’s so special?
I spoke with the supplier representative,
who explained that Kirkland Signature sleepwear is made with 100 per cent certified
organic cotton, and they use a heavyweight
fabric (250 grams), while most comparable
pyjamas are made of lighter-weight fabric (150
grams). The manufacturer uses non-toxic
chemicals in the fibre dyes, and their dye
process is among the best in the world.
The international Color Accredi-
Sherrie Newman fills
this issue’s consumer
reporter slot with this
at a Costco program.
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hen h t s ap el am, con-
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Kirkland Signature sleepwear
provides a comfy night’s rest