The Costco Connection is published by Costco Wholesale. All editorial
material, including editorial comments, opinion and statements
of fact appearing in this publication, represents the views of the
respective authors and does not necessarily carry the endorsement of
Costco Wholesale or its officers. Information in The Costco Connection
is gathered from sources considered to be reliable, but the accuracy
of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement of the product
or service offered unless it is specifically stated in the ad that there is
such approval or endorsement. The advertised dates indicating when
products will be available are subject to change without prior notice.
Products may not be available in all locations on the dates advertised.
Publishing offices are located at 415 West Hunt Club Road, Ottawa, ON
K2E 1C5. Copyright © 2013 Costco Wholesale.
PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510
Tim Talevich 425-313-6759 email@example.com
DEPUTY EDITOR, INTERNATIONAL
Stephanie E. Ponder 425-427-7134
DEPU TY EDITOR, U. S.
T. Foster Jones 425-313-6748
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle.Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113 firstname.lastname@example.org
Sylvia Youngsun Yoo, Seoul
David Wight David. Wight@costco.com
Will Fifield email@example.com
Steve Fisher Steve.Fisher@costco.com
TRANSLATION MANAGER Anne Boudreault
COPY EDITORS Miriam Bulmer, Caroline Szpak
Dave Bidini, Mark Cardwell, Mindy Charski,
Jim Clemmer, Linda Cobb, Rita Colorito, Joseph Hanna,
Ivan Hansen, Susan Hirshorn, Phil Joy, Steven L. Kent,
Sherrie Newman, Kim Pallozzi, Chris Powell,
Marc Saltzman, Fran R. Schumer
ASSOCIATE ART DIRECTOR
Ken Broman, Bill Carlson, Grant Collier, Susan Detlor,
Steven Lait, Chris Rusnak, David Schneider, Brenda Shecter
PRODUCTION MANAGER Pam Sather, Seattle
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda, Seattle
PUBLISHING PROJECT MANAGER Elaine Emond, Ottawa
COLOUR TECHNICIAN MaryAnne Robbers, Seattle
Jane Klein Shucklin 425-313-8277
ASSISTANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581
ADVERTISING PROJEC T COORDINATORS
Chatelaine Rindorindo-Tuafo, Ottawa 613-221-2947
Sam Styles, London 011-44-1923-830487
Melanie Woods, Seattle 425-313-2558 firstname.lastname@example.org
Jordan Maughan email@example.com
ADVERTISING / PROMOTION COPYWRITER
BUSINESS MANAGER Janet Burgess
Rossie Cruz 425-313-6715
CIRCULATION / EDITORIAL ASSISTANT
Dorothy Strakele 425-313-6899 firstname.lastname@example.org
D. Ted Harris 425-313-2937
COSTCO CANADA HEADQUARTERS:
(Faisant affaire au Québec
sous le nom Les Entrepôts Costco)
415 West Hunt Club Road, Ottawa, ON K2E 1C5
Publication mail agreement number 40064929
Return undeliverable Canadian addresses to the address above
PRINTED IN THE U.S.A.
A FEW MONTHS ago, on the day he retired from
the Canadian Space Agency, Commander Chris
Hadfield and his wife, Helena, spoke with some of
our staff at our Central Office in Ottawa. Forgive the
pun, but Chris Hadfield is one of the most down-to-earth people you could meet. It is easy to see why he
connected with millions of people around the world
through social media, making his experience on the
space station theirs as well. He believes in taking even
the most mundane experience and turning it into
something useful and fun. As mentioned in the
author spotlight on page 28, Hadfield has just released his first book, An Astronaut’s
Guide to Life on Earth, which you’ll find in many Costco locations.
The holiday season is fast approaching, and Christmas shopping lists seem to get
longer all the time. Each year, more and more Costco members complement their
weekly Costco visit with shopping online at Costco.ca. Costco.ca carries thousands of
items not found at your local Costco warehouse and allows you to decorate your home
for the holiday season, find gifts for friends, relatives and colleagues, and buy something special for yourself—all without leaving the comfort of your home. Better yet,
your purchases are delivered to your home or office or even sent directly to out-of-town
friends and relatives.
You can find more about the latest at Costco.ca in our story on page 64. And we
invite you to use the enclosed Costco Online to get started on your holiday shopping.
Finally, this page seems to have a theme: retirements (see above). I wish Jean-Claude Dauphin, our translation manager, a happy retirement after 22 years of working
at Costco. Jean-Claude and his team have meticulously translated, revised and proofread every issue of The Connection.
See you in the warehouse or online at Costco.ca. Happy holidays! C
Lorelle Gilpin is Vice
President of Marketing,
Costco Wholesale Canada.
from the associate editor’s desk
THIS IS VERY tough, so I will get right down to it.
After 24 years at the helm of The Costco Connection,
17 of them penning this column, I have announced my
retirement, effective at the end of November.
It is no easy decision to leave a company that is as
successful, generous, ethical and fun as Costco, but I
am doing this so that I can have greater control over
my own time and the opportunity to explore the wide
and wonderful world more on my own terms. I feel
that now is the time to do that in good health with
my wife, my two daughters and their husbands, my
6-month-old grandson and any siblings and cousins of his who might be coming along.
To those of you who have been ardent and/or long-term readers of this publication,
I want to extend my deepest appreciation. I especially thank the many readers who have
written over the years to say how much they enjoy the magazine. Not everyone “gets”
what The Costco Connection is really about, even though I have attempted at times in this
column to make it clear. Neither a magazine nor a catalog in the conventional sense, it is
not even what some might call a “magalog.” This publication’s uniqueness is what makes
it hard for some to understand and what makes it surprisingly resonant for others.
In my more trenchant moments I like to think that what Costco does for the world
of business (demonstrate that there is a way to treat every stakeholder category fairly
and still succeed financially) is what The Connection does for the world of journalism
(demonstrate that there is a way to promote a company and its products while maintaining editorial integrity).
In both cases, that is what some have come to call The Costco Way. C
from the editor’s desk
David W. Fuller
David W. Fuller is Assistant
Vice President, Publishing, and
Editor of The Costco Connection.