National Tree lends
sparkle to the holidays
One of the unique features of their products is Feel-Real branch-tip technology, which
gives their greenery its authentic appeal.
Scented trees, pre-lit trees with fibre optics,
hinged construction for easy fold-up storage
and flame-resistant materials are among the
highlights that their brand incorporates. With
trees in different shapes, styles and sizes, both
lit and unlit, National Tree can deck any hall
for the holiday season.
By Kim Pallozzi
’ TIS THE SEASON, always, at National Tree
The business was officially
incorporated in 1956. At first,
most of the sales were to big
department stores such as Macy’s and
Gimbels so they could decorate their stores
for the holidays.
Company. Based in Cranford, New Jersey,
National Tree has made it their business
to produce some of the highest-quality
faux greenery that the world has to offer.
They are the leading manufacturer and
wholesale supplier of prefabricated
“Then we became wholesale and we
started to sell to retailers that were reselling the
trees to consumers,” says Puleo.
As for product development, their pre-lit
trees with dual-colour LED lights now help
consumers save money and energy over the
holidays. Due to innovations such as this,
National Tree is now a participant in the
Canadian Energy Star program. Biodegradable
trees are also in the works and will be officially
introduced in 2013.
Christmas trees, wreaths and garlands, with shipments to 20 different countries.
Spanning three generations,
National Tree Company initially
opened its doors in the early
The company continued to flourish over
the years, and in the 1980s Puleo Sr.’s three
sons, Joseph, Richard and Salvatore Jr., joined
forces with their father as co-owners. The
elder Puleo is still active in the business, and
daughter Kimberly is also an important part
of the company.
1950s in Elizabeth, New Jersey.
Founder Salvatore Puleo Sr.
owned a flower shop, and in
After almost six decades, National Tree’s
roots are thicker and stronger than ever. A
leader in the industry, the company consis-
tently remains ahead of the curve when it
comes to variety and innovation.
Despite the accolades, what gives the
Puleo family and their team of workers the
most pride is simply the product satisfaction
that keeps attracting customers year after year.
“We get a lot of compliments from the
consumers saying that our trees are very realistic looking and very lifelike,” Puleo says. “And
that is the essential factor in maintaining our
status as being number one for quality.” C
1954 a customer asked him to
make an artificial Christmas
tree, explains son and co-owner Joseph Puleo.
Kim Pallozzi is a freelance writer in
Although Puleo Sr.
had never previously taken
on such a project, he
decided to try it. He
placed the finished
product in the display
window for a couple of
days before it was
scheduled to be picked
up—and that’s when
the holiday magic
“We’re continuing to lead the pack as far
as conceiving new ideas and new designs.
That’s the only way to keep our edge. The
quality is really in the forefront with us,”
o supplier profile
Company name: National Tree Company
Principals: Salvatore Puleo Sr., founder; Joseph,
Richard and Salvatore Puleo Jr., co-owners
Address: 2 Commerce Drive
Cranford, NJ 07016
Phone: 1-800-280-TREE (8733)
pass by and see the
tree, and he
tons of orders for it,
and that’s how it all
started,” says Joseph Puleo. “By
the following year, he closed the
flower shop and started producing trees full time.”
Website: www.National Tree.com
Products at Costco and Costco.ca: Artificial
Christmas trees, wreaths, garlands and entrance
The family tree: Standing left to right are
Salvatore Jr., Richard and Joseph Puleo; in
front are Salvatore Sr. and Kimberly Puleo.
Comments about Costco: “We have supplied
Christmas trees to Costco for the past 13
years, and I’ve been a member of Costco
since the early 1990s. The value of their products surpasses the competition and keeps me
coming back. In addition to great value and
quality, Costco’s customer service department
goes above and beyond to deliver an excellent
shopping experience.”—Joseph Puleo