Costco Tire Centres
offer quality tires
with expert service
at a huge value
What I discovered is that, like me, most Costco
members know that Costco sells tires. Many are
even long-time Tire Centre patrons, as I am. But
very few really understand the value that the Tire
The Tire Centre closely follows Costco’s overall
merchandising philosophy: Offer the best possible
products at the best possible price. Consequently,
you’ll find only premium tires at Costco Tire
Centres. But there is more to the value equation.
Every Tire Centre employee is a Michelin-certified tire technician. They install tires with state-of-the-industry equipment using a 10-point procedure
that must be checked and approved by a manager or
supervisor before a vehicle can leave the shop.
DAN DELONG/RED BOX STUDIOS
After my son told me about his balding tires, I
called Todd Wilkie, Tire Centre manager of the
Langley, British Columbia, Costco warehouse.
Wilkie also helps the Western Tire Centre regional
operations manager train employees.
Value, part 1: Premium tires
Knowledgeable staff, such as
By Will Fifield
Brian Blattman, a Tire Centre
supervisor and a long-time
tire-industry worker, provide
expert advice and service.
“Costco is not the place you’ll find the cheapest
tires on the market,” Wilkie told me. He says that
most competitors offer more brands at various levels
of quality and an array of prices, which leads to one
of the toughest parts of his job: explaining why
Costco carries only premium tires when members
can find tires elsewhere for much less money.
“DAD, WE HAVE to talk about my car,” my 17-year-
old son, Nate, told me one August evening. Images of
crumpled steel and shattered glass flooded my mind.
I silently exhaled in heartfelt relief once I realized that he was only trying to tell me that “Falco,”
his 1991 Geo Prizm, needed new tires.
At the time, I had already been asked to write a
story about Costco’s Tire Centre. While I wasn’t
especially happy about having to buy a new set of
tires, my son’s situation was serendipitous: I had a
real-life opportunity to test Costco’s Tire Centre
“Tires aren’t just black and round,” adds Wilkie.
“There are many differences in the details of their
construction.” Premium tires such as Michelin and
Bridgestone, he explains, feature superior rubber
compounds. But it’s the belt packages beneath the
black exterior that really make the difference. Their
construction determines how the weight of a vehicle is carried and accounts for a tire’s longevity and
“At the end of the day, we are most interested in
members’ long-term satisfaction and safety. That’s
why we only offer higher-end tires,” Wilkie says.