Advances in hearing aids are music to the ears Actual size
THEY ARE SMALL—some no larger than a bean.
Hip—lightweight, ergonomic designs range from
tiny, chic triangles to slight, curvy teardrops. Eye-popping—colours are from cobalt blue to crimson
red. And cool—way cool. Welcome to the world of
stylish, high-tech hearing aids o;ered at Costco
Hearing Aid Centres.
Pat Volchok gives a
at Costco products and
services. Send your
questions about this
Senior central audiologist Margaret Young
Kirkland Signature chimes in
shares, “;anks to wireless communication, such as
Bluetooth, having something clipped on your ear is
now accepted and even desired.”
“We can program hearing aids to automatically
control volume and minimize speci;c sounds such
as the low-frequency background noises of crowded
restaurants,” says Christian Anthis, a Costco hear-
ing-aid team member. “Some hearing aids have a
Bluetooth accessory kit [available at Costco Hearing
Aid Centres] that allows you to connect to cell-
phones and other Bluetooth-enabled devices such
as MP3 players. And many of these newer hearing
aids are so tiny they are hardly noticeable.”
Placing eight tiny digital hearing instruments in
my palm, Young continues, “But it’s really more than
stylish looks. Advances in computer technology are
improving the sound quality of hearing aids as well
as our ability to customize and ;ne-tune instru-
ments to each member’s unique hearing needs.”
And because Costco has increased buying
power and reduced operating costs, it’s able to
obtain high-quality hearing aids along with optimum service at substantially reduced prices. “We
pride ourselves in o;ering the highest-quality products and the highest standard of care,” says Young.
Costco’s private-label Kirkland
Signature™ premium digital open-;t
hearing aids are guaranteed to meet or
exceed the quality standards of leading national brands. Costco currently
shows significant savings
(including service and war-ranties) over similar brands.
;e Kirkland Signature hearing aid has 16
channels (the more channels, the more precise the
tuning). It provides ;ve individual lifestyle mem-
Today’s hearing aid options are many and
depend on a person’s hearing loss and lifestyle.
For example, there are directional microphones
that pinpoint frontal sound, digital noise reducers
able to differentiate speech from noise and convenient wireless remote-control volume/program
adjusters so that you can adjust to di;erent
auditory environments quickly and easily.
We h(ear) you
For those with mild to profound hearing loss, styles range
from tiny, completely-in-the-canal
(CIC) models to behind-the-ear
(BTE) instruments. Many BTEs
are open-;t, eliminating that uncomfortable “plugged up” feeling.
COSTCO HEARING AID Centres focus on member care. To this end, Costco hires licensed, experienced and highly trained audiologists and
hearing-instrument specialists who understand
the emotional and physical needs of the user. All
dispensers are Costco employees with no commissions, selling bonuses or sales quotas, which
means they are free to fit the most appropriate
hearing aid without worrying about making quota.
Costco Hearing Aid Centres include the
PHOTOS: FRANCE FREEMAN
The tiny Kirkland
aids stand out in
value and features.
•Included with the price of membership is
a hearing test to determine if your hearing may
be helped by hearing aids. It includes a discussion of lifestyle hearing needs as well as auditory testing in a private sound booth.
•Ninety-day trial period with no restocking
fee and 100 per cent money-back guarantee.
(Some retailers allow only 30 days for a refund
or charge a restocking fee of $100 or more.)
•Unlimited follow-up appointments.
•Hearing-aid cleanings and checkups while
shopping. Hearing aids function better, and
more serious problems are often prevented, with