arts & entertainment
Supernatural
success
Paranormal fiction gains
popularity with teens
By J. Rentilly THE DEATH OF TEEN LITERACY has been greatly exaggerated, as it turns out, and it’s not only the vampire blockbuster Twilight series taking a substantial bite out of adolescent Twittering and joysticking. Capitalizing on the wild success of Stephenie Meyer’s blood- sucking saga, virtually every publisher is fast- tracking—and hitting the commercial and critical jackpot with—young adult novels bearing supernatural themes. In coming months, bookshelves will be packed with the teen-targeted, extraordinary adventures of hunchback spies, immortal
teens, werewolves, phantasms and, of course,
more bloodsuckers.
Cassandra Clare’s Mortal Instruments series;
the House of Night series by P.C. Cast and
daughter Kristin Cast; Kelley Armstrong’s My
Darkest Powers trilogy; and the birth of an
entirely new genre called “steampunk,” a
collision of Victorian tropes,
steam-powered technology and
high adventure, as epitomized
in Arthur Slade’s The Hunchback
Assignments. Many of these
authors also pen adult fiction,
but are particularly enamoured of
their prom-bound readership.
WWW.KEITHTHOMPSONART.COMIn Scott Westerfeld’s Leviathan, 1914 Europe —filled with robots—is on the brink of war.
that ongoing relationship.
“We’re very much in a golden age of teen
literature right now, and many of these books
are about paranormal or supernatural subject
matter,” says David Levithan, editorial director at Scholastic and a widely acclaimed
young adult (YA) author himself. “Reading
can be a great escape for teens, so the fantastical certainly feeds into that.”
“Teen readers are fiercely loyal
to authors, they read a lot of the
books, they recommend a lot of
books and they really treat reading as
a significant, not just a leisure, activity,” says Clare, best-selling author of
the Mortal Instruments series, which
features vampires, demons and Shadow-hunters in a battle for the future of the
human race.
Levithan believes that two literary series—
Harry Potter and Twilight—are primarily
responsible for the sudden surge in paranormal prose aimed at teenagers, stating that
“part of this trend is trickle-up”—young
readers who were hooked on J.K. Rowling’s
boy-wizard extravaganza and are looking for
more mature thrills—and “part of it is trick-ledown: adult readers grabbed by Twilight
who no longer feel silly or stigmatized for
reading ‘kids’ books.’ ”
y
features vampires, demons and Shadow-
he i
ers, according to most successful YA
o t
a g
readers’ intelligence and never writing
”
Armstrong. “They’re at the
t y
n
high adventure, as epitomizedc
c o e
y
to authors, they read a lot of the
d
a significant, not just a leisure, activ-
“Readers form connections with the characters, and they want to stay
with them. An annual book
is like an annual visit from
an old friend. That may be
even stronger with teens,”
says Bitten author Kelley
Armstrong. “They’re at the
point in their lives where relationships are vitally important,
and that may extend into their
relationship with a beloved series character.”
Megan Tingley, senior vice president and
publisher at Little, Brown Books for Young
Readers, who also acquired and edited the
Twilight saga, agrees. “[These books] put children’s fiction on everyone’s radar screen, and
that, along with the rise of the Internet, set the
stage for the YA explosion. Suddenly, everyone was looking for another great book to
read and the media was looking for a new,
great publishing story, and the Internet provided a way for fans to share their passion for
a new author or book at lightning speed. It
was like pouring gasoline on a fire.”
The keys to captivating teen readers, according to most successful YA
authors interviewed for this story, are
clear, clean storytelling; honouring
readers’ intelligence and never writing
down to them; and characters, characters,
characters. Alyson Noel, whose Evermore deals
with star-crossed lovers who possess otherworldly powers, says, “It’s important to keep
the writing honest and authentic. Today’s
teens are smart and savvy, and no matter how
fantastical the world the author creates, readers want to connect with the characters in a
very real way.”
The powerful relationships readers create
with their fictional doppelgangers account for
the large number of YA series. Few YA
smashes are one-hit wonders; instead, they
are part of a trilogy or more, not only for commercial reasons, but also because readers crave
But why do so many of these books grapple with zombies and vampires and ghosts?
“Most teens feel alienated in high school, so the
idea of actually being—or meeting—an alien
or a witch or a ghost is actually relatable to
them,” says Little, Brown’s Tingley. “They think
their lives are boring, and the supernatural
world is more interesting and provides a
means of escape from everything they don’t
like about their own lives.”
But House of Night author P.C. Cast, who
relishes reinventing vampire lore, believes the
entire process begins with an author being
true to him- or herself, regardless of the targeted age group. “The thing that makes these
books good is that, for each one, I tell the
story I want to read,” she says. “Other readers,
young or old, follow from there.” C
The Costco Connection
So along comes Alyson Noel’s Evermore;
A variety of young-adult fiction with
paranormal plots and characters will be
available in most Costco warehouses in
September and October.
SEPTEMBER/OCTOBER 2009 The Costco Connection 31
J. Rentilly is a Los Angeles–based journalist who
writes about film, music and literature.