The product of a desire for
good-tasting, good-for-you food.
Name: Better Foods
Employees: 2 to 10
53 Thornridge Drive
Thornhill, ON L4J 1C7
Products at Costco:
The Bet•ter Burger, Bet•ter
Breakfast Sausange and
Italian Bet•ter Meatball are
sold at select Costco locations during Special Event
Comments about Costco:
“A great thing about being a
new company working with
Costco is that everyone there
wants to see you succeed.
All the way from the very top
to the very bottom, everyone
has been incredibly supportive.”—Chris Bower
summer of 2005, the friends
began work on marketing,
packaging and new-prod-uct development, adding
sausages, meatballs and
ground meat to the Better
Foods product list. “We
spent the summer of 2005
messing around in the kitchen and bringing in food
scientists to help us refine our formula for large volume,” says Rosenbloom.
The next six months were spent on a quest to
meet the stringent Canadian government regulations
involved with securing permits and approval for food
production. “That was our first huge challenge, and it
took us a lot of time to get [over] those hurdles. Plus
there were food-cost issues. We only wanted to use the
best ingredients, and all of our products had to meet
the Heart and Stroke Foundation’s guidelines for
health. We also wanted all the products to be wheat
and gluten free and contain no artificial colours, no
added trans fats, no nitrites, none of that nasty stuff.”
To drum up publicity as they toiled away, Bower
and Rosenbloom applied for the 2007 Toronto Star
Build a Business Challenge, and were elated when
they were chosen as one of the nine Canadian entre-
preneurs whose trials and tribulations—and,
especially for Better Foods, triumphs and achievements —would be profiled in the newspaper for four
months. Affable and determined, the guys behind the
burgers made for natural media darlings, and their
profit-minded activities, which included approaching
Costco for distribution in the fall of 2006 (see sidebar),
were recorded with glee.
With their products now available for retail
throughout Canada, Bower and Rosenbloom say they
would like to expand Better Foods across North
America, and beyond. “I think our products hold a
universal appeal,” says Bower. “Everyone, from
Toronto to Texas, wants products that taste good
and are actually good for you.”
But before Chris and Tal become international
household names, they’ll probably need to hire some
staff. “We like to control everything, because all the
little things are so important and we can’t afford to
make mistakes,” says Rosenbloom. “But we’re growing.
I think soon we’ll be bringing in a bookkeeper.” C
Marissa Ponikowski is a Toronto-based freelance
writer who covers a variety of topics, from business
and technology to health and wellness, for several
national publications and Web sites.
Simple Mango Salsa
1 ripe mango
1/4 cup chopped onion
1/3 cup fresh, chopped cilantro
1/3 cup Tostitos Medium Salsa
Tostitos Restaurant Style Chips
Cut mango into little squares.
Combine ingredients (except
Tostitos) in a bowl. Serve
immediately with Tostitos chips.
Meet me at the Tostitos.
All the ingredients for a good time.
* Trademark used under licence by Frito Lay Canada © Frito-Lay North America, Inc. 2006