PUBLISHER Ginnie Roeglin
EDITOR David W. Fuller 425-313-8510
MANAGING EDITOR Anita Thompson 425-313-6442
Lorelle Gilpin, Ottawa 613-221-2009 Lorelle. Gilpin@costco.com
Sue Knowles, London 011-44-1923-213113
Raymond Kyunghwan Kim, Seoul 82-2-2630-2703
Tim Talevich, Seattle 425-313-6759
SENIOR EDITOR T. Foster Jones Tod. Jones@costco.com
ONLINE EDITOR David Wight David. Wight@costco.com
ASSISTAN T EDITOR Jacqueline Jin, Seoul
Stephanie E. Ponder
MANAGER OF TRANSLATION SERVICES
Dorothy Strakele 425-313-6899
COPY EDITOR Miriam Bulmer
Stephanie Dickison, Richard Deitsch, Susan Hirshorn,
dee Hobsbawn-Smith, Marcie Hunt, Mehmet Oz, Angela Pirisi,
Gretchen Roberts, Michael Roizen, Marc Saltzman,
Aliza Sherman, Joyce Tellier
ART DIRECTOR Doris Winters
ASSOCIATE ART DIRECTOR Lory Williams
Ken Broman, Bill Carlson, Grant Collier, Susan Detlor,
Chris Rusnak, David Schneider, Dawna Tessier
PRODUCTION MANAGER Pam Sather, Seattle
ASSISTANT PRODUCTION MANAGER
Antolin Matsuda, Seattle
Elaine Emond, Ottawa
COLOUR TECHNICIAN MaryAnne Robbers, Seattle
Jane Klein Shucklin 425-313-8277
ASSIS TANT ADVERTISING MANAGER
Kathi Tipper-Holgersen 425-313-6581
Isabel Levasseur, Ottawa 613-221-2394
Deborah Lipman, London 011-44-1923-830481
Steve Trump, Seattle 425-313-6969
ADVERTISING / PROMOTION COPYWRITER
BUSINESS MANAGER Janet Burgess
CIRCULATION MANAGER Rossie Cruz 425-313-6715
ADMINIS TRATIVE ASSIS TANT D. Ted Harris 425-313-2937
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The Costco Connection is published by Costco Wholesale. All editorial material, including editorial comments, opinion and statements of
fact appearing in this publication, represents the views of the respective authors and does not necessarily carry the endorsement of
Costco Wholesale or its officers. Information in The Costco Connection
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from the editor’s desk
David W. Fuller
HERE’S THE THING about Jim Cramer.
He’s not nuts.
Whether you guessed this or not (before
reading this month’s cover story) says more
about you than it says about him.
Cramer is about dedication to a mission.
David W. Fuller is Assistant Cramer is about seizing on the key points
Vice President, Publishing, and underlying a business proposition.
Editor of The Costco Connection. Cramer is about broadcasting memorable
Cramer is about passion.
Cramer is about … wait, aren’t these all the same characteristics we are told are
essential in running a successful business?
I’d be the first to acknowledge that style can sometimes get in the way of
the appreciation of substance. But if you have encountered Cramer’s off-the-wall
delivery and relegated him to the buffoon category, I urge you to bear with the
guy just a bit longer. Think of him as an extremely sharp businessman who
knows the essentials and wants to share them with the rest of us.
The lessons of business can be difficult, unnerving, even ruinous. Cramer
provides a great opportunity to learn a few of them without disastrous consequences.
That’s not so nutty, is it? C
from the associate editor’s desk
IT SEEMS LIKE just the other day that Costco
opened its first location in western Canada—
however, we recently celebrated our 21st anniversary in western Canada and our 20th anniversary
in eastern Canada. There is a lot to celebrate, with
new locations and new products, services and
savings for our members. Lorelle Gilpin is Assistant
We are continuing to open new locations. Vice President of Marketing,
The new downtown Vancouver Costco, located Costco Wholesale Canada.
between GM Place and BC Place, is uniquely
designed with a single-storey Costco warehouse, two levels of underground
parking and four condominium towers on top of it. We have also opened a new
location in Boisbriand, Quebec.
For great winter savings in any Canadian Costco, and on costco.ca, check out
the Winter Savings coupon book. Our vendors have provided more than $7,500 in
rebates on items such as exercise equipment, computers and electronics, furniture,
clothing, small appliances and more.
If a trip to warmer southern climates is in your future, or you are just travelling for business, make sure you pick up a Club Vox Long Distance Calling Card
from Bell Canada on your next visit to Costco. It is designed for ease of use, with a
toll-free 1-800 number, which is ideal for the business traveller. And the rates also
apply to long-distance calls made on cell phones!
The Costco Connection is now available on-line at costco.ca! You can access
the current magazine, archived back issues beginning with theNovember/December
2006 issue, and bonus recipes and content not included in the magazine. By
registering on costco.ca, you will also receive weekly e-mails featuring new items
and special promotions, and you will be the first to read the latest issue of
The Costco Connection.