The Costco Connection
The Dinner Fix is available at most
home, she practiced what she preached, delegating duties to her kids and taking family
calls in television green rooms while on book
tours. From the outset she has worked hand-in-glove with her husband, who left his
teaching career and joined the family business a decade ago.
In 2003, Richard threw her lot in with
joeMedia, a Calgary-based media firm, after
hearing repeatedly “You should have your
own show!” while on a book tour. A pilot
television show ensued and made it onto
Food Network Canada, and the U.S. Food
Network is expressing keen interest in adapting the show for an American audience.
On television, Sandi Richard is just as
focused on people and problem-solving as
she is in her books. “Tell me about you,” she
urges her show’s guests. After finding out
about a family’s inner workings, Richard
develops a month-long custom meal plan—
shopping lists, menu, recipes. The show covers everything from the first meeting to
follow-up a month later. Meals are cooked,
and lives are altered.
“I want to help families,” Richard says.
“It is all I want to do. It feeds my soul.” C
N o Sugar Added
dee Hobsbawn-Smith is a Calgary-based
chef, author and poet.
FOOD AND SANDI PHOTO: LISA FRYKLUND
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