Jim Cramer is crazy
about making you money
By Richard Deitsch
IT IS MID-OCTOBER and Jim Cramer is doing what
he normally does every night: barking at his audience.
He does this today with his sleeves rolled up to his elbows
and the stock symbol for Google written in black marker
on his forehead.
Cramer says that he wants to educate as well as
entertain on Mad Money, his nightly call-in show on
CNBC, and tonight he is enthusiastically recommending shares of Google. How does he emphasize
his fondness for the company? By smashing a whip
against a console of buttons on his set, resulting in a
sound effect that blares out the word “buy” three
times. “I think Google goes to $560,” says Cramer.
“That’s my lowball, conservative, keep-the-number-cheap-so-you-still-believe-me price target!”
Mad Money is the epicentre of Cramerica, the
funhouse world of Jim Cramer, who is to CNBC
what Rachael Ray is to the Food Network.
Cramer’s show airs every weeknight at 6 and is
rebroadcast at 9 p.m. and midnight. That means
three times each day Cramer arrives on your screen
as a stock-picking guru–cum–World Wrestling
Entertainment character. Cameras follow him
around his set at dizzying speed, chronicling his
every gesticulation and facial twitch. Rock music
plays in the background.