SENDING CARDS to business clients
is always a nice thought, but there are
other creative ways to stay in touch
year-round, advises Costco member
Keith Ferrazzi, a marketing and sales
consultant based in Los Angeles.
Here’s a list.
■ Write or call to celebrate events
that matter: birthdays, wedding anniversaries, a child’s graduation and even
ethnic or religious holidays.
■ Write or call to offer congratulations
on company milestones, such as the
anniversary of the company’s founding.
■ Offer to help the client’s child in
high school or college get a summer
■ When you’re in the same town, do
something together outside the office.
Perhaps go for a run, or offer an invitation to a non-business dinner with several interesting, fun people.
■ Make an unsolicited introduction—
even over e-mail—to someone in your
network whom your client would benefit from knowing.
■ Call to ask for advice on something
the client is particularly knowledgeable
about. Perhaps he or she knows how to
play the guitar and you want to start, or
is a great parent and you are having a
Ferrazzi is author of Never Eat
Alone and Other Secrets To Success,
One Relationship at a Time (Currency/
Doubleday, 2005). For more, see his Web
sures to support regions that are remote
from economic centres,” says Gratien
LeBel, Network president, who believes this
initiative will have a real leverage effect on
CFDCs and venture-capital firms in their
work with entrepreneurs.
The new measures are part of the regular programming of Canada Economic
Development, whose mission is to promote
the long-term economic development of
the regions of Quebec, paying special attention to those where slow economic growth
is prevalent or where opportunities for
productive employment are inadequate. For
more information, visit
and search “Venture Capital Fund.” C
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